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Customer & challenge
Founded in 1986, DENIOS has been the leading specialist in the containment of hazardous materials, floods and toxic chemicals for over 35 years. Through their products, DENIOS helps companies eliminate dangerous substances responsibly. With 25 stores and 6 production sites, the family business aims to make challenging environments as safe as possible – for both people, and the planet. DENIOS is globally recognized for their work, with over 900 employees across Germany, Europe, the USA, and China. Their 1.5 million+ customers include BMW, Volkswagen, Evonik, Bayer, and Bosch. DENIOS uses various types of marketing information when managing their customers, and it is all stored in SAP HANA.
This includes: Inquiries, offers, orders, purchase orders, invoices, etc. Frank Franke from the Data Intelligence Lab at DENIOS (Sweden) further explained:“Our Marketing team used to use SAP Query to process this data. However, this meant obtaining relevant data took a long time. We realized it would be more efficient for us to link data from different sources, analyze it, and use it to automate recurring marketing tasks, such as e-mail marketing and lead nurturing.”Since the company’s existing business intelligence (BI) solution did not offer enough flexibility to manage the marketing team’s new goals, they decided to try using Alteryx as their data analytics platform. They also set up a Customer Data Platform (CDP) to act as a central location for automated marketing processes.
"Xtract Universal’s convenient system makes it easy to access SAP data for Alteryx, so that we can reliably use it in our marketing analytics and automation processes."
Solution with Xtract Universal
It was critical for us to find a no-code way to integrate and automate data transfers from SAP HANA. Frank Franke told us, “Our IT department wanted us to use a tool that was certified by SAP.” Since Xtract Universal (XU) is SAP certified and supports Alteryx environments, it was the obvious answer.
After migrating applications from the previous BI solution to Alteryx, it was time to put this new combination of programs (SAP, XU, Alteryx, and the CDP) to the test. After successful processing, the system went live, initially with a focus on transferring marketing-relevant SAP data.
